About Pasifaë

Pasifaë is more than just a brand. It is a call to dress with consciousness, to create with respect, and to live with purpose.

Pasifaë, a figure from Greek mythology, wife of Minos and mother of the Minotaur, symbolizes myth, passion, and non-conformity. Her story, though dark and enigmatic, reveals a deep, unconditional love — a love that transcends convention and embraces the different.

In her, we find inspiration for a new kind of ethics. An approach that embraces the unconventional, cares for the environment, and promotes balance between humans, animals, and the wider ecosystem.

Ioanna Samara

About the Founder

Driven by an inner need to express myself creatively and to bring to light something authentic, sustainable, and aesthetically harmonious, I was inspired to create this collection that blends contemporary sensibilities with a deep respect for nature and the art of detail.

Equipped with the knowledge and experience I gained from the Fashion Brand Communication and Styling program at Middlesex University, I created a brand that speaks to the creatively restless, active, and socially aware individuals who seek what is essential, timeless, and of high quality.

Each product is unique. Crafted from eco-friendly materials such as apple or pineapple leather, it adheres to the principles of ethical fashion and reflects a new, conscious approach to high aesthetics.

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